URBAN NEST: Brand Identity
A comprehensive brand development project for a modern home decor company.
Project Overview
We created a full brand identity for URBAN NEST, a startup selling contemporary, minimalist home furnishings. The project included a new logo, typography, color palette, and marketing materials for both print and social media.
Logo & Typography
The URBAN NEST logo combines a clean, modern wordmark with a subtle, geometric house icon. The design is minimal and versatile, working well across various applications from digital to print. The typography selection pairs a bold, contemporary sans-serif for headings with a clean, readable serif for body text.
The color palette of earthy tones and a pop of bright orange gives the brand a warm yet professional feel.
Campaign & Collateral
Explore our campaign and collateral work, from detailed brand identity assets to a series of social media posts.
